In the business of driving growth by seeing and hearing what others do, but thinking and implementing what others do not. 

Like my marathon running I build for the long haul.

As a representative of the consumer on the leadership table of Fino, I deliver on

• Creating preference for Fino in a very cluttered and commoditized market - using the basic principles of marketing and behavioural economics

• Liabilities -Acquisition and Balance Build up

• Growing customer LTV

• Driving subscription revenues- we offer subscription based bank accounts!

• Acquisition of channel partners

• Analytics - to drive LTV and monetize data

• Revenue targets - I deliver on Renewals ( INR 125 Cr) , Customer Acquisition (15% + of all customers acquired are directly attributable to marketing campaigns) , Distribution Acquisition ( 15% of all distribution partners acquired are directly attributable to marketing campaigns) , Balance build Up 

Simply put my marketing and analytics teams are profit centers.

Co Founded Ormax Money -India's most respected firm of consumer behaviorists focused on the BFSI space. To all our client partners we were the consumer voice on the marketing table.

The best of brands worked with us for only 2 reasons - We were personally involved in every project we did ( the reports bore our name) and we  ( still are) stood by our recomendations.

An alumnus of IIM Lucknow ( 1999) and SPCE ( Civil Engineering, 1996) with experience across BFSI, Retail , Education I have figured that one framework with works well- CC  and CF

Conceptual Clarity - get your fundae right

Contextual Familiarity - Figure where to apply what!

What is new?

• Using AI to drive business - it works!

• Content is king- drives down Cost per Install, Cost of Account Opening

• IPL Madness - and it's impact on business!

• Boom in gaming and impact on banking!

• Talking about Impact of social media on Marketing, Gen Z buying behaviour

• SMART (Sequential Multiple Assignment Randomized Touches) - great way to drive consumer behaviour

• RPV Model. Resources - Processes - Values . The building blocks for a new set up

• Organic is in. Affiliates are out. Lesson learned due to unambigious and inviolable quality norms 

• ESG can be very clearly entwined with business. Speak to partners who can help cut thru the fluff!

Campaigns Driving Business

Media Coverage - Click on the image to go to the article.

#Digital #Branding #Profit #ConsumerInsight #Marketing #Analytics #AI #Fintech #Sales #Business #Banking #Consulting #CEO #CMO #Subscription #Renewals #Media #CXO